McDonald's

BREAKMIDNIGHT

By staying open 24 hours and offering all-day breakfast, McDonald's has shone a light on a prime target: late-night workers, jet-lagged people, and plain old insomniacs.

This campaign will foster a community - #BreakMidnight - around a late-night one that already exists by tying them under the breakfast menu.

Click here for McDonald's #BreakMidnight.

Co-Creatives:
Janell McCanna (AD)
Ethan Ample (CW)

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